Mayfair Buyer Guide

by Joe Hurd

 

The Ultimate
Mayfair Buyer's Guide

Your Complete Insider's Resource to New Braunfels'
Premier Master-Planned Community

Everything you need to make the smartest home buying decision for your family in one of Texas's fastest-growing communities

Updated December 2025

Mayfair Buyer's Guide
by Joe Hurd
📱 830.580.3667
✉️ Joehurdrealty@gmail.com
🌐 www.buyfromjoehurd.com

Welcome Home to Mayfair

Imagine waking up to Hill Country breezes, walking your kids to a brand-new elementary school, and grabbing groceries at Costco—all without leaving your neighborhood. Welcome to Mayfair, where 1,900 acres of thoughtfully designed community living is redefining what "home" means in New Braunfels, Texas.

Why This Guide Matters: The Mayfair market moves fast. Homes are selling, families are moving in, and opportunities are evolving weekly. This guide arms you with insider knowledge, builder comparisons, and strategic insights so you don't just buy a house—you invest in a lifestyle.
 

01 | Why Mayfair? The Location Advantage

Perfectly Positioned Between Two Cities

  • 30 minutes to San Antonio - Major employers, airport, big-city amenities
  • 45 minutes to Austin - Tech jobs, culture, entertainment
  • 7 miles to Downtown New Braunfels - German heritage, festivals, local charm
  • 8 miles to Schlitterbahn & Landa Park - Year-round recreation

What's Around You

  • 1.5 miles: Creekside Shopping Center
  • 3 miles: Resolute Health Hospital
  • 5 miles: Historic Gruene
  • 15 minutes: River tubing
  • 33 miles: San Antonio Airport
The New Braunfels Boom: You're investing in one of America's fastest-growing cities. New Braunfels consistently ranks in the top 10 for population growth, bringing jobs, infrastructure investment, and rising property values.
 

02 | The Mayfair Vision

Master-Planned Living Done Right

By The Numbers

  • 6,000+ residential units at full buildout
  • 300+ acres of public parks
  • 35+ miles of trails
  • 70 acres of commercial development
  • 120 acres of mixed-use space

Developed by SouthStar Communities (20+ years of experience) and owned by the Texas General Land Office, Mayfair offers homes from the $290s to $600k+, with townhomes and cottages coming in 2026.

 

03 | Your Home Options

Entry-Level to Mid-Range ($290s - $400s)

Scott Felder Homes

High $200s - Low $400s

Best For: First-time buyers and value-seekers

Size: 1,383 - 2,826 sq ft | 3-6 beds

Status: Model homes open; move-in ready options

Coventry Homes

From $429,990

Best For: Families wanting gated security

Beds/Baths: 3-5 beds, 2-4.5 baths

Status: Now selling; active construction

Mid to Upper Range ($400s - $500s)

Highland Homes

High $400s+

Best For: Energy-conscious modern buyers

Features: E-STAR appliances, tankless water heaters, smart home ready

Toll Brothers

Mid $500s+

Best For: Luxury and prestige seekers

Features: Premium finishes, 4+ beds, primary on main

Premium Range ($590s+)

Perry Homes

From $590s

Best For: Maximum space and sophistication

Size: 2,400 - 4,000 sq ft with high ceilings

🔥 Incentive: 4.99% rates on select homes (limited time)

 

04 | Life in Mayfair

Amenities Timeline

Now (December 2025)

  • Mayfair Elementary School (walkable!)
  • 35+ miles of trails
  • Community events and playgrounds
  • The Mayfair App for updates

Coming 2026

  • Community pools and splash pads
  • Miniature golf and volleyball courts
  • Midtown Mayfair commercial district
  • Costco ($37M, early 2026) 🎯
Resident Quote: "Beautiful, clean, family-friendly, and peaceful. The small-town vibe while being so close to everything is exactly what we wanted."

05 | Schools

Comal ISD - One of Texas' highest-rated districts
  • Mayfair Elementary (onsite, opened Sept 2025)
  • Middle and high schools planned
  • Strong academics and technology
  • Property value boost from school proximity
 

06 | Investment Potential

The Costco Effect

When a $37M Costco breaks ground, it signals major retail confidence and typically creates a 5-10% property value bump. Early buyers benefit most—by early 2026 opening, prices will have adjusted upward.

Market Appreciation Projections

Conservative Estimate:
  • 2025 purchase: $400,000
  • 2030 value: $520,000-$600,000 (30-50% appreciation)
  • Equity build: $120,000-$200,000 + principal paydown

Based on New Braunfels' 40-60% appreciation over past 5 years

 

07 | The Honest Truth

✅ Advantages

  • Walkable, family-friendly
  • Onsite elementary school
  • 300+ acres of parks
  • Costco coming 2026
  • Energy-efficient homes
  • Top-rated schools
  • Strong appreciation potential
  • Hill Country lifestyle

⚠️ Challenges

  • Ongoing construction
  • Some amenities incomplete
  • I-35 traffic increasing
  • Texas summer heat
  • New community (limited resale history)
  • Community culture forming

Smart Strategies

  • Construction: Choose further-along phases if noise-sensitive
  • Traffic: Test your commute during rush hour first
  • Heat: Prioritize energy-efficient builders, budget for AC
  • New Community: Opportunity to shape culture—get involved early
 

08 | Smart Buying Strategies

Timing Your Purchase

When Pros Cons
Now - Q1 2026 Beat Costco bump, incentives, lot choice Construction, incomplete amenities
Mid-2026 Costco open, amenities done Higher prices, less inventory
2027+ Fully mature, established Premium pricing, limited availability
Expert Recommendation: Buy now if you can handle construction trade-offs. The financial upside justifies the temporary inconvenience.

Phase Selection

  • Early Phases: More complete, higher prices, less noise
  • Mid-Development: Balance of value and completion (sweet spot)
  • Newest Phases: Lowest prices, most construction, highest appreciation potential

Negotiation Leverage

  1. Builder incentives (rates, closing costs, upgrades)
  2. Quick move-in home discounts
  3. Year/quarter-end builder quotas
  4. Compare multiple builders for value
  5. Lot premiums (corner, cul-de-sac, green space backing)
 

09 | Is Mayfair Right for You?

You'll Love Mayfair If...

  • ✅ You prioritize family-friendly community
  • ✅ You want walkable neighborhoods
  • ✅ Outdoor recreation excites you
  • ✅ You're commuting to Austin/San Antonio
  • ✅ Good schools are non-negotiable
  • ✅ You value new construction
  • ✅ You're building a long-term home (5+ years)

Mayfair Might Not Fit If...

  • ❌ You need urban nightlife walkability
  • ❌ You want mature trees/established landscapes
  • ❌ Construction significantly bothers you
  • ❌ You need extremely short commutes (under 15 min)
  • ❌ You prefer private, secluded living
 

10 | Your 30-Day Action Plan

Week 1: Research & Prep

  • Download the Mayfair community app
  • Get mortgage pre-approval
  • Create your "must-have" list
  • Set your true budget (including all costs)

Week 2: Ground Truth

  • Visit Mayfair on weekday AND weekend
  • Drive your commute during rush hour
  • Tour model homes from 3+ builders
  • Walk the trails and neighborhoods
  • Talk to current residents

Week 3: Deep Dive

  • Compare builder quotes and incentives
  • Review lot maps and premiums
  • Check phase completion schedules
  • Visit Comal ISD schools
  • Explore nearby New Braunfels amenities

Week 4: Decision Time

  • Narrow to 2-3 home options
  • Negotiate best terms with your realtor
  • Review all contracts and timelines
  • Submit application with earnest money
  • Celebrate your smart decision!
 

11 | Questions to Ask

Ask Builders:

  1. What incentives are available this month?
  2. Estimated completion date for this home/lot?
  3. Any upcoming HOA or cost increases?
  4. What's included in base price vs. upgrades?
  5. Which lots have no premium charges?
  6. Warranty and support process?
  7. Quick move-in homes available?

Ask Your Realtor:

  1. Which phases are most complete?
  2. Recent sale prices (comps)?
  3. How does Mayfair compare to nearby communities?
  4. What's your relationship with builders?
  5. Any "hidden costs" to know about?
  6. Timeline for Midtown Mayfair and Costco?
  7. Will you support me through the build process?

Red Flags 🚩

  • Builder won't disclose completion timelines
  • Vague warranty coverage answers
  • High-pressure "buy today" tactics
  • Lot drainage issues (check low-lying areas)
  • No clear information on assessments/fees
 

12 | Why Work With a Mayfair Expert

Generic Realtor

  • Shows homes when asked
  • Knows basic market
  • Submits your offer

Mayfair Expert

  • Tracks weekly incentives
  • Knows phase schedules
  • Builder relationships = better deals
  • Understands lot values
  • Monitors commercial timelines
  • Supports through entire build
Ready to explore Mayfair?
Let's find your perfect home together.
 

Your Mayfair Journey Starts Here

Mayfair represents something rare in today's real estate market: a true community being built with intention, quality, and a long-term vision. It's not perfect—no new development is—but for families seeking Hill Country lifestyle with modern convenience, Mayfair delivers.

The opportunity is now. Prices will rise as Costco opens, amenities complete, and the community matures. Early buyers benefit most from appreciation while still having choice in homes, lots, and builders.

Your Next Steps:

  1. Reach out to schedule your personalized Mayfair tour
  2. Get pre-approved to show you're a serious buyer
  3. Experience the community in person
  4. Make an informed decision with confidence
Contact Joe Hurd Today
📱 830.580.3667
✉️ Joehurdrealty@gmail.com
🌐 www.buyfromjoehurd.com
 

Quick Reference Guide

Important Resources

  • Mayfair Community: Download the Mayfair App
  • Comal ISD: www.comalisd.org
  • City of New Braunfels: www.nbtexas.org

Local Attractions

  • Schlitterbahn Waterpark
  • Gruene Hall (Texas' oldest dance hall)
  • Landa Park
  • Comal & Guadalupe Rivers (tubing)
  • Historic Downtown New Braunfels
  • Wurstfest (annual November festival)

Mortgage Pre-Approval Checklist

  • 2 years tax returns
  • 2 months bank statements
  • Recent pay stubs
  • Credit report authorization
  • Employment verification
  • ID and Social Security card

Budget Reality Check

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Joe Hurd
Joe Hurd

Agent | License ID: 766165

+1(830) 580-3667 | joehurdrealty@gmail.com

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